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Small Sustainable Steps

February 14, 2018

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Small Sustainable Steps

February 14, 2018


Did you know studies have indicated the average person wastes at least 90 cups of water every day by leaving the tap running while they brush their teeth?


This means, based on our population of 4.7 million, New Zealanders are potentially pouring 422 million glasses of clean, drinkable water down the drain every day!


Given the grim drought issues facing some communities and countries at the moment, it is important to acknowledge that every single drop may count, if not now then potentially in the future. So here's an idea. Let's try and change our toothbrushing habits in the interests of sustainability.


You could save 90 cups of water a day and have healthy teeth by following these simple steps:


1.  Wet your toothbrush under the tap.

2.  Turn off the tap.

3.  Apply fluoride toothpaste.

4.  Brush your teeth for the recommended two minutes.

5.  Spit out the toothpaste without rinsing. 

6.  Smile!


Not only are you being sustainable, you are also following best recommended practice by not rinsing the toothpaste off. If you rinse with water after brushing, you are actually reducing the protective action of the toothpaste!


So let's give it a go! Be kind to our environment while also improving the health of your teeth. We look forward to seeing your satisfied and sustainable smiles!

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